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The web is dead. Long live the web.

We built websites for people, optimized them for search engines, and now we're making them digestible for machines that answer questions on our behalf. From SEO to AEO and GEO, the goalposts keep moving, and the humans seem to be getting further from the picture. A collection of thoughts, experiments, and technical curiosities from somewhere along the way.

Crawler IP verifier

Check crawler IPs and user-agent claims against published ranges.

One shed dragonfly exuviae (nymph molt) clinging to a wet, textured rock face near water. Samothraki, 2020

Robots.txt checker

Audit, create, and test robots.txt rules for different web crawlers.

TODO Brighton, UK 2023