Alexander Kyriakou's Resume

The second largest ferry ticket aggregator and OTA in Greece since 2018, providing services in 25 languages.

Organic Growth Product Manager

• Increased organic revenue by 113% after eight months and 88% YoY in Q1 2026, with revenue and GMV growing at similar rates across channels.
• Led end-to-end delivery of the Homepage redesign in 25 languages, coordinating Front-End, design, content, and localization partners; increased conversion rate across channels.
• Led agile rollout of pSEO templates for ~6,000 Ferry Route and ~140 Ferry Company pages, combining internal data, UX feedback, and LLM-assisted content. Coordinated requirements for MarTech, FE, Product (CEO), Content and localization partners; the initiative drove ~100% GMV growth and substantial gains in search metrics across most markets, and better B2B collaborations. Initiated a similar template for ~700 Ferry Vessel pages; implementation was underway at departure.
• Owned the publishing of Play Store & App Store listings in all supported languages, addressing ASO fundamentals and leading the initial organic growth of the mobile app, and the publication of its Landing Page in 25 languages.
• Built Looker Studio dashboards using blended BigQuery, GA4, and GSC data to monitor organic performance on product changes for page categories, markets, and technical issues.
• Used SQL in BigQuery and internal databases to manage content at scale and cross-reference it with performance metrics.
• Increased the number of valuable indexed pages by 180%, addressing topical authority in less than 7 months.
• Onboarded Content team members on SEO fundamentals and advanced topics, and provided ongoing technical support on our CMS.
• Established continuous QA and feedback with front-end, Product, and Content teams to improve the user-facing product.
• Wrote detailed documentation of new internal processes and future implementations for sustainable organic growth.
• Developed an off-page/link-building strategy for the Marketing Director and PR agency.
• Coordinated and delegated work across up to 6 Content members, 2 FE developers, a Designer, and the Marketing Director.
• Presented SEO and product initiatives at company town halls.
• Future-proofed content architecture for AEO/GEO across newly developed page templates.
• Improved crawling efficiency and content discovery by strengthening relationships between topically related pages.
• Resolved canonical issues and improved internal linking to strengthen topical authority.
• Guided the transition from JavaScript-dependent content towards an HTML-first implementation through SSR (next.js).
• Designed JSON-LD structured data for Ferry Route, Ferry Company, and Ferry Vessel templates.
• Addressed multilingual SEO issues and improved hreflang implementation for international targeting.
• Planned, managed and implemented URL redirection mapping to preserve pages' historical value during site changes.
• Managed SEO projects end-to-end through Asana, coordinating requirements, implementation, testing, and follow-up.
• Contributed to the broader digital presence across SEO, socials, content, UX, and discoverability.
• Won Gold in the 2026 Boussias Tourism Awards, SEO Strategy category.

An intentional career break focused on restoring well-being, reassessing my professional direction, and investing in skills and projects that support my next chapter.

• Expanded my knowledge of data analytics, business intelligence, and data visualization as potential areas for further career development.
• Refreshed and deepened my SQL skills through structured self-study and practical exercises.
• Continued following developments in SEO and technical SEO, maintaining connection with my existing area of expertise.
• Explored the practical applications of LLMs and generative AI, including AI-assisted workflows and image generation/editing.
• Worked on ongoing and new external projects, applying and combining my experience across SEO, product, analytics, and web development.
• Began developing a personal website to refresh and strengthen my hands-on knowledge of the modern front-end/web development stack.

A multi-awarded performance marketing agency founded in 2013. It has grown to become Google's leading Partner in Video and Display Innovation for Europe, Middle East, and Africa.

Duties remained the same; title changed to better reflect my role in the department.

• Built interactive Looker Studio reports for clients, including C-level executives, and internal use, translating complex data into clear business insights. Created and maintained around 20 client reports while providing ongoing support and adapting to emerging trends in data visualization.
• Created custom explorations in Google Analytics 4 for enhanced analysis and decision-making.
• Conducted log-file analysis via Screaming Frog and Sheets, typically analyzing around 50GB of Google-filtered data across three-month periods to identify technical issues before they surfaced in GSC.
• Delivered optimized robots.txt files, troubleshooting existing ones and managing complex directives.
• Assessed the proper implementation of structured data using JSON-LD and Microdata, providing enriched examples.
• Provided guidelines for semantic HTML utilization.
• Developed first on-page and off-page optimization roadmaps and initial strategy roadmaps.
• Developed crawlability optimization options for large websites (>100k URLs).
• Provided learning material, explained new or advanced concepts, and shared new developments to encourage continuous learning and development within the team.

Technical SEO Expert

• Delivered 50+ technical SEO audits across ecommerce, news, real estate, and nonprofit sites, helping business owners and developers resolve crawl, indexing, and implementation issues and improve their businesses in a more user-centric and search-engine-friendly manner; managed 8 audits concurrently at a time, with some sites receiving more than 5m monthly visits.
• Wrote priority plans for audit tasks and their respective implementation.
• Wrote and refined JavaScript automation for Google Sheets, improving internal SEO workflows.
• Assessed primary user accessibility standards against WCAG using browser plugins and external tools, and provided detailed documentation on their relation to SEO.
• Analyzed Core Web Vitals and provided detailed guidelines for performance on user devices and for user agents, with websites typically reaching acceptable orange or green assessment results.
• Assessed social media shareability through correct use of Open Graph meta tags and further optimizations.
• Wrote data extraction Python scripts for internal data analysis.
• Managed localization for international or market-specific websites across 2–8 markets, with streamlined prioritization and close monitoring.
• Developed SEO migration and redesign roadmaps and delivered near-lossless site transitions.
• Utilized ahrefs, OpenAI, DataForSEO, and Google Autocomplete APIs for bulk data filling and management.
• Presented technical and non-technical findings to development teams and occasionally to clients, providing practical solutions and documentation while remaining open to alternative approaches.
• Troubleshot rendering issues in SPAs, PWAs and JS-dependent HTML pages, affecting user agents and users.
• Consulted on JavaScript-based websites to support SEO-friendly practices within their respective frameworks.
• Assessed content for readers and search engines, ensuring core quality metrics were maintained according to Google's search quality rater guidelines, and provided further optimizations to improve user experience.
• Analyzed HTTP headers and provided respective technical recommendations.
• Introduced LLM-assisted workflows using ChatGPT and Copilot for SEO and analytical tasks.

Digital marketing agency est. 2009, focused on SMBs.

• Conducted extensive on-page and off-page SEO audits, creating and executing respective strategies.
• Conducted keyword research and analysis; developed content strategies and improved existing content.
• Built and maintained strong client relationships while advising on SEO strategy and digital presence.
• Troubleshot keyword cannibalization through careful content management.
• Created Google and Bing Knowledge Panels and improved clients' local and national SERP visibility.
• Developed content marketing strategies and wrote content for GIM's blog.
• Wrote an updated version of the published SEO Book.
• Implemented UX and CRO improvements or provided respective recommendations.
• Validated and performed basic SEO configuration of WordPress, Shopify, PrestaShop, and other CMSs.
• Implemented on-page improvements and SEO copywriting, including title links, meta descriptions, and introductory texts.
• Validated HTML, CSS, and JavaScript to ensure websites were properly accessible to users and crawlers.
• Troubleshot and recovered hacked company WordPress websites.

Foreign language centre established at Pasalimani Piraeus in 1985.

Moodle Developer/Administrator | IT Tutor

• Built and administered the Moodle platform Fastschool, supporting 20 courses and 1,100+ quizzes, for Synchrono and 3 additional language centers.
• Created more than 1,100 interactive quizzes using the Cloze question format.
• Used HTML and CSS to personalize the platform's UI/UX.
• Wrote 3 manuals on the platform, in text and video form.
• Created promotional video and graphics for the platform.
• Implemented plugins that gamified the learning experience.
• Digitized placement testing with Google Forms.
• Designed email templates for Gmail & Outlook and email marketing campaigns on Mailchimp.
• Guided the hosting company during the establishment of the Moodle platform.
• Presented the platform to third parties in person and virtually.
• Configured courses for use by multiple users and classrooms.
• Implemented dictionary capabilities through custom process with PDF/DOCX files as only resource, allowing users to see word meanings and translations according to their book by clicking on them.
• Taught ICT to adults for the ECDL certification or similar, covering the Base & Advanced units.
• Created personalized exercises for adult ICT students.
• Prepared students for their chosen ECDL certification through mockup testing.
• Explained complex ICT subjects clearly and provided feedback on student projects and homework.

Independent online news and information portal focused on the solidarity, social and cooperative economy, sustainability, and civil society, with an extensive directory of social and cooperative initiatives.

Researcher and Data Entry

• Administered the enallaktikos.gr news website and contributed to the development of its extensive Social Cooperative Enterprises (SCE) directory.
• Researched, verified, and created a large number of individual SCE directory pages, ensuring accurate and well-structured information.
• Created, published, edited, and organized news and informational content through a customized CMS.
• Applied HTML and CSS to improve the presentation, structure, and responsiveness of published content.
• Edited and formatted articles submitted by journalists for web publication.

Six-month internship completed as part of the SEPE 18-24 ICT training and practical placement program.

Event management and production company specializing in corporate, cultural, and entertainment events, delivering projects from concept and planning through to on-site execution since 2001.

Production assistant

• Supported the on-site production and execution of live events, from setup and preparation through breakdown.
• Assisted with the transportation, positioning, setup, and removal of equipment, materials, and event infrastructure.
• Monitored event areas and assisted attendees, helping ensure an orderly experience.
• Supported the production team in keeping activities on schedule and resolving practical issues as they arose.
• Worked long and irregular hours in fast-paced, physically demanding environments, including overnight setup and teardown.
• Worked across a variety of venues and locations, including major avenues, historic buildings, and industrial facilities.

Provided independent IT support to businesses and professionals, covering hardware, software, networking, and digital platforms.

Self-employed

• Provided independent IT support covering hardware, software, networking, and digital platforms.
• Configured and troubleshot routers, network connections, peripherals, and other computer equipment.
• Performed OS formatting, software updates, system maintenance, and PC hardware upgrades.
• Diagnosed and resolved operating system, software, connectivity, and general technical issues.
• Assisted clients with digital platform workflows, access, configuration, and day-to-day technical issues.
• Provided technical support to pharmacies using EOPYY and IDIKA-related platforms, including electronic prescription processing and periodic reporting workflows.

HR Assistant during a six-month internship undertaken as part of the requirements for my Bachelor’s degree. The institution was previously known as the Technological Educational Institute of Eastern Macedonia and Thrace.

Human Resources Assistant

• Supported the day-to-day administration and maintenance of personnel records and employment documentation.
• Monitored employee attendance, annual leave, sick leave, and other absences.
• Supported administrative procedures for new hires, transfers, departures, and employment changes.
• Followed up with personnel regarding missing or incomplete documentation.
• Maintained personnel data and prepared routine reports and summaries.
• Created spreadsheets and administrative tools to improve HR processes and efficiency.
• Managed and organized physical and digital personnel archives.
• Provided general administrative and clerical support to the HR department.

Non-profit social enterprise focused on inclusive education, diversity, accessibility, and social rights through non-formal education, training, and European projects.

WordPress Developer

• Provided volunteer WordPress development and technical support for KINITRO's website and digital projects.
• Managed WordPress plugins, updates, configurations, and basic SEO settings.
• Developed and structured a dedicated forum section for Labyrinth of Senses to support its presentation and eligibility for a European grant application.
• Implemented various front-end and WordPress improvements, troubleshooting issues and handling day-to-day technical tasks.
• Provided general technical assistance for website content, functionality, and maintenance.

Chosen volunteering position after finishing a ReGeneration programme.

Multidisciplinary therapeutic and counselling unit in Kavala since 2001, providing specialized support and rehabilitation services for children and adults with developmental, educational, communication, and other needs.

Companion to a minor with Asperger's syndrome

• Provided volunteer support and supervision for a minor receiving services at the unit.
• Managed the child's safe arrival to and departure from the unit during designated weekends.
• Provided companionship and organized creative, recreational, and age-appropriate activities during weekends.
• Supported a safe, structured, and positive environment while adapting activities to the child's interests and needs.
• Coordinated with the unit and family regarding schedules, transportation, and the child's day-to-day needs.